Nine West Steps for Fashion Targets Breast Cancer

There’s nothing more fab than to step in great footwear for a worthy cause. Talk about making your steps count for something other than weight loss.

Starting this month, Nine West is taking a great opportunity to partner up with the CFDA’s charitable organization Fashion Targets Breast Cancer to raise money and bring some much-needed awareness to the illness. Also partnering up to take part is the noted fashion photographer Nigel Baker, Sony, IMG, Omron along with a few others.

Sounds cool right? Raising money for a good cause is always fab in my book. Wait, there’s more.

The participating models, fab chicks Coco Rocha, Jessica White, Michelle Alves, and Lisalla Montenegro will all be strapping on limited edition Nine West Runway Relief boots. These boots will be equipped with an Omron GO Smart Pocket Pedometer. Are you goggling like I am right now?
Well if not, this device tracks how many steps you take and in this case will be tracking the models’ steps as they venture from go-sees, castings, fittings and of course, the fashion parties.

Let’s hope they’ll be doing a lot of walking. For every step taken, a donation to Fashion Targets Breast Cancer will be made. Awesome right?

I want a pair! Don’t you?! I seriously do. They’re perfect for the military trend!

The boots will be available in limited supply starting 8/31 for Nine West Facebook fans only.

And to catch Nigel Barker in action photographing the models, you can log on to the Nine West Facebook page and to watch the live stream of the action.

Let’s all take steps to fight breast cancer!